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ICCTA 2021 Keynote Speaker


Prof. Dr. Alfred Taudes has undertaken research in the interface of Operations and Supply Chain Management, Marketing Engineering and Knowledge Management. He has published more than 150 articles, among ohters in international top journals like Mangement Science, European Journal of Operational Research, International Journal of Production Economics, Marketing Science and MIS Quarterly.
His actual research interests are on the impact of Digitalization on Operations Management and on Cryptoeconomics, where he heads a WU Research Institute on this topic and acts as overall scientific lead in the Austrian Blockchain Center
Prof. Dr. Alfred Taudes holds a doctoral degree in Business Administration from WU Vienna, a Magister Degree in Management Information Systems from Vienna University and a PhD (Habilitation) from WU Vienna in both fields. After assistant professorships at WU in the areas Operations Research and Applied Informatics he was visting professor at Universities Augsburg, M眉nster, Essen and Tsukuba, Japan and joined WU in 1993. There he coordinated large scale research projects such as WWTF-鈥媝roject "Integrated Demand and Supply Chain Management" and the Special Research Area Adaptive Models in Economics and Management Science. His teaching includes an undergraduate course in Operations Strategy and an IT seminar on the master level.

Speech Title: Cryptoeconomics as a tool for shaping information system user behaviour
Abstract: Traditionally, a vendor of an information system can use legal provisions and checks in the software to prevent users from harmful usage and employ nudges to incentivise desired behavior. In a blockchain network the dichotomy between IS vendor and user is eliminated and the control of user behavior has to be achieved via proper token design.
Cryptoeconomics combines game theory and mechanism design with cryptography to set the right incentives for the participants of a peer-to-peer network. In the presentation we give an introduction to the basic ideas of Cryptoeconomics and show how they are utilized in the design of the Bitcoin network, utility tokens, DeFi and purpose-driven tokens.

Prof. Kozek is currently head of the research group for control methods for energy systems at the Institute of Mechanics and Mechatronics at Vienna University of Technology. His research comprises both analytical and data-based modeling, model predictive control and distributed control. A significant part of his research is conducted in cooperation with international industry partners resulting in some 200 scientific publications and patents.

Speech Title: Distributed systems 鈥?modeling and control challenges for a digital world
Abstract: The automation and operational optimization of individual plants, processes and entities has reached a high level; methods to achieve this goal are available and mathematically mature. With digitalization both penetrating the individual plants and connecting them into a global interconnected system, the complexity goes beyond the applicability of centralized control. Therefore, decentralized solutions with new requirements on communication are in the focus of current research. Main challenges of this new paradigm are presented and the timeless problem of system modeling for control and optimization is also addressed.